A fairly even-handed view of lip balm addiction has just been published by Modern Chic Magazine. Author Gabrielle Blue sums it up this way:
No company wants to be the first to admit their product is in any way harmful or addictive, and for all we know the lip balm industry is innocent. But as lip balm addicts continue to grow in numbers, develop support groups on Facebook and unite to kick the habit on sites such as Lip Balm Anonymous, itâ€™s getting harder to believe thereâ€™s no truth to their claims.
Blue also got some plum quotes, including one from Carma Labs, makers of Carmex.Â â€œWe are addictive,â€ says Mike Pietsch, vice-president of sales at Carma Labs.Â â€œWeâ€™re addictively good.â€ Â Talk about playing up the addictive legend for fun and profit! Â Meanwhile,Â Paula Begoun , author of â€œThe Original Beauty Bibleâ€ says of “medicated” balms such as Carmex, “â€˜Medicated,â€™ however, is at best a dubious term.”
Read more: three-part expose at Modern Chic Magazine, The Lip Balm Addiction.