EOS

eosOne of the newest “innovations” in the lip balm industry is the new line of lip balm from EOS - Evolution of Smooth. Rather than the traditional tube or pot method of delivery, EOS uses an egg-shaped container and dome-shaped balm.

From the EOS website:

eos lip balm in Blueberry Acai is 95% organic, 100% natural, and paraben and petrolatum free. Packed with antioxidant-rich vitamin E, soothing shea butter and jojoba oil, eos keeps your lips moist, soft and sensationally smooth.

  • Long-lasting moisture
  • Shea butter & vitamin E
  • Smoothes on clear
  • Precisely glides on lips
  • Twist-off top
  • Gluten-free
  • Paraben-free
  • Petrolatum-free
  • Phthalate-free

There’s a great deal of balm that will go un-used as the dome is reduced over time by application to lips. This “wastage” is part of the strategic appeal for this new delivery format, in that users will need to purchase new product sooner.  And while it’s nice to see this balm is gluten-free and free other harmful ingredients, it’s not clear that this product is any less addictive. Indeed, the fragrance, flavor, and unique packaging are likely to only to continue the fetishizing of lip balm by addicts.