Burt’s Bees: The First One’s Free
It’s an old but effective technique to introduce your product to the next generation of addicts customers. Like the corner drug dealer, “The First One’s Free” and Burt’s Bees is getting into the act.
Nominally to celebrate Burt’s 25 years in the business, the company is giving away 1,000 free tubes each day for 25 days.
The giveaway starts anytime between 9 a.m. and 12 noon EDT but no one knows exactly when! To equal the odds and give you the fairest chance at a free balm, we’ve randomized the giveaway to start anytime between 9 a.m. and 12 noon EDT. It could be anytime. For instance — it may be 9:15 AM one day, 10:25 AM the next, or 11:51 AM the day after! We don’t know either - and that’s what makes it fun! And if you don’t get it one day, you’ll get your chance. The balm giveaway goes through June 20, 2009.
I’m not sure what the point of this rotating starting time is, other than to increase hits on their website. It surely will frustrate some looking for their free hit, though we can’t say that people who give up after missing their deal are worse off.